SACHET AWAY
Tea Brand concept inspired by the show RuPaul’s Drag Race.
* Please note this is a fictional project and has no affiliation with the show *
Package Design exercise, creating three unique but cohesive package designs for a fictional product or business that includes a logo and brand guide.
+ Branding – logo, colours, typography
+ Illustration
+ Package Design
+ Sashay Away is all about having fun and celebrating the beauty and uniqueness that exists in us all.
+ Queer culture, authenticity, acceptance and love is of utmost importance.
+ Our tea is about bringing people together, creating an inclusive community, and spilling the tea.
+ Charisma
+ Uniqueness
+ Nerve
+ Talent
What do these ‘quail-teas’ have in common?
We do not know, we are not scientists…
+ Fans of RuPaul’s Drag Race
+ LGBTQIA2S+
+ Queer People
The Solution:
For this project, I was inspired by my love for RuPaul’s Drag Race and all of it’s pun’s and play-on-words.
In the show, one of the main catch phrases is “Sashay Away” and they often talk about “spilling the tea”, aka gossiping. The idea of bringing the two together into a tea brand just made sense to me!
For this brand concept, I’ve tried to capture the fun and silly nature of the show. This brand is very much targeted at viewers of the show.
+ Each tea flavour is inspired by the queens and quotes of the show
+ All about having fun and making people laugh
+ Comic style illustrations of queens who said the quotes
+ Like the show, puns and play-on-words are very on brand
